Cuiabá| Brazilian authorities might have just gone too far in trying to please their main sponsor, as officers of the Polícia Federal are accused of killing a fan who was surprised in the stands with a container of another brand of soft drink than Coca-Cola. The incident took place at the Arena Pantanal at the beginning of the game opposing Chile and Australia.
Emiliano Sanchez Vittorio, a 23-year old university student from Chile, had allegedly smuggled a Pepsi bottle inside the stadium in violation of the official policy of the 2014 World Cup. A special federal injunction prohibits the sale of any other brand of liquid refreshments for the duration of the World Cup within all twelve cities where games are taking place, as well as prohibiting their possession on all sites.
According to the authorities, the young man resisted the police when they tried to arrest him for his offense and would have pushed one of the officers. A short skirmish would have then followed, leading to seven gun shots being fired. M. Vittorio was hit five times, including three times in the head, and was dead within seconds of the first shot.
Many witnesses of the incident have however contradicted the official version presented by the police, claiming the Chilean man never had any kind of violent behavior and only pushed back an officer after this particular individual smashed his face with the butt of his rifle multiple times.
Critics have already risen to denounce this new excess from the Brazilian government. The American vice president Joe Biden termed the incident “worthy of a dictatorship” while the French president François Hollande described it as “unworthy of a civilised state”. Even the North Korean leader Kim Jong-Un described the shooting as “a perfect example of the fundamental defects of the Capitalist system”. No one at Fifa has yet commented the events.